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Research papers
Combining big data and mobile market research best practices
Combining both Big Data from the terabytes of browsing logs and mobile market research via mobile feature phones, Nokiaâs consumer analytics has assembled an unprecedented view of browsing behaviors in emerging markets. This market research...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Adam Berman, Jeff Hamilton
June 17, 2014
Research papers
Opening your mind
Open-ended feedback is often overlooked in survey design; however, social media and big data have transformed the way textual analysis is viewed. Taking inspiration from this the presenters have sought to reappraise the role of the open-ended...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alexander Wheatley
June 17, 2014
Research papers
Extracting consumer insights from search engine queries
We can learn from peopleâs search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their needs, fears or emotions towards specific products or...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Walther Oettgen, Nicolas Chollet, Benjamin Saulnier
Company: KOS Research
June 17, 2014
Research papers
Decomposing Pinterest virality
2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks. Despite this, relatively little comprehensive research has been done to understand why some pins are more popular than others. While human...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Dave Choate
June 17, 2014
Research papers
I will tell you what they want, what they really really want
A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds of thousands of opinions from disparate people all...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Annie Pettit
June 17, 2014
Research papers
Mobile behavioural analytics
We look at two themes at the heart of marketing today ? the need to work with big data and the need to better understand how and where mobile fits in. The mobile phone is central to our lives in so many different ways. The data that are generated as...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Anil Kaul, Mark Kingsbury
Company: KANTAR TNS Malaysia
June 17, 2014
Videos
The zero moment of memory
This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...
Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Olga Churkina-Voigt, Nick Drew
June 15, 2014
Videos
When business gets emotional
Emotion plays a part in everything consumers do. But in B2B, it has played an increasingly more important role over the past decade â more than most marketers, researchers, and brand managers are willing to admit or measure. Some of their...
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: John Perls, Robert Passikoff
June 15, 2014
Videos
